Awarding Institution: 

Awarded by SEGi

Full Time Duration: 
3 years
Intake Dates: 
January, May and September

Description

Mass communication encompasses the academic study of the various means by which individuals and entities relay information through mass media to large segments of the population at the same time.

This course tailors a vast range of majors which emphasises in individual skills in the preferred areas, such as journalism, public relations, media studies, media production, marketing and many more. Our aim is to provide a flexible supportive learning environment where students can obtain globally recognised professional qualifications, underpinned by educational innovations, strategic research of regional significance and international quality, as well as professional industry and community involvement. We assess and analyse students’ needs, and are always mindful of the diverse learning style of each of our student.



Career Opportunities

A growing mass media industry is constantly seeking staff with an understanding of how the industry functions. Career opportunities available to graduates include: Public Relations Officer, Administrator, Professional Marketing, Journalist, Management Officer, Broadcast Journalist, Digital Media Designer, Electronic Media Producer, and Advertising Designer amongst others.

Entry Requirements

  • SPM
  • or O-Levels
  • or SM2
  • or Malaysian Independent Chinese Secondary School UEC Certificate
  • or Malaysian Certificate of Education (MCE)
  • or equivalent (3 credits) & Pass the interview session.

Programme Modules

Year 1Year 2Year 3

Semester 1

  • Bahasa Kebangsaan A
  • English
  • Fundamental Photography 1
  • Introduction to Mass Communication
  • Marketing Principles & Strategies

Semester 2

  • Fundamental Photography 2
  • Visual Communication
  • Media Law and Ethics
  • Media, Culture and Society
  • Pengajian Islam (Islamic Studies) or Pendidikan Moral (Moral  Education)
  • Presentation Skills

Semester 3

  • Pengajian Malaysia
  • Electronic Pre-press

Semester 1

  • Advertising Principles
  • Videography
  • Communication and Scholarship
  • Journalism 1
  • News Reporting 1

Semester 2

  • Public Relations 1
  • Film Appreciation
  • News Reporting 2
  • Journalism 2

Plus 1 of the following elective subjects:

  • Copywriting
  • Documentary & Photojournalism
  • Consumer Behaviour
  • Introduction to Multimedia
  • Colour Photography

Semester 3

  • Communication Research
  • Public Relations 2

Semester 1

  • Professional Practice & Issues
  • Final Year Project

Plus 4 of the following elective subjects:

  • Copywriting
  • Documentary & Photojournalism
  • Consumer Behaviour
  • Introduction to Multimedia
  • Colour Photography