SEGi College Celebrated Creativity The "MAD" Way

Performing Arts student, Tan Wee Boon, giving a whole-hearted and moving performance entitled Blessing.

10th February 2007 Creative Arts has a rising popularity in the recent years. This was evident in the SEGi College Creative Arts Showcase, which saw the graduating batch of students showing off their creativity to the industry, which include intending employers, parents, lecturers and friends. Covering three creative art areas, “MAD” is an acronym that stands for Multimedia, Arts and Design. The “MAD” showcase is a collaborative effort among the students and lecturers, and months of effort were put into setting up the showcase. “The main purpose of organising the ‘MAD’ is to present our students art works which were done over the passed two and a half years. This is a celebration of their excellent work before they graduate,” said Cynthia Eileen Chin Choon Ching, President of “MAD” showcase.

The “MAD” showcase displays the award winning and outstanding creative design works by the students of Faculty of Creative Art and Design (FOCAD).

“By organising the showcase, we are able to take the first step to exposing ourselves to the creative industry, to network, to learn and to be challenged. It also provides us with the opportunity to communicate with the creative industry to discover job opportunities, gain knowledge and so on,” added Cynthia.

“This year there are 32 graduating students from nine different design faculties, namely Interior Design, Industrial Design, Multimedia, Video & Animation, Graphic Design, Advertising, Photography, Performing Arts & Music,” said Cynthia.

The “MAD” showcase was officiated by the Senior Director Group Marketing of SEGi College, Mr. Bruce Lim, and judging from the enthusiastic crowd that packed the hall, the showcase was indeed a success.

“We are surprised by the tremendous response that we get from the public, representatives from the advertising firms and interior design industry also came to the opening. We are happy to know that our art works draw attentions,” said Cynthia.

SEGi College’s Faculty of Creative Arts & Design (FOCAD) has strong ties with the creative industry. This adds value to the learning experience of its students. Students are exposed to the “real world” issues through field trips organised by the faculty.

The faculty also organises the popular “Guest Lecturer Series” that feature well known personalities from large and medium sized agencies and companies from the industry such as BBDO, SI design and Unrealmind Interactive.

“Students are also encouraged to collaborate in projects with industry leaders, the ‘MAD’ Showcase is a way to connect the students to the industry,” said Cynthia.

SEGi College’s Faculty of Creative Arts & Design was set up to be the premier centre for media, art and design education in Malaysia. Students of the college are not only provided with a qualification or skill in creative arts and design, but are prepared to brave the challenges of the industry when they step into the working world.

The college aims to expand the boundaries of teaching and learning by using the latest state-of-the-art technologies. This is to ensure that the students are at the forefront of art and design industries in the new millennium.

Students benefit vastly from industry-experienced lecturers, many of whom are professionals in their respective fields and practicing experts with hand-on know-how. Giving the students an awareness of which skills are more in demand in the industry allows them to develop career-oriented skills and be career-ready to face the challenges of the working world.

SEGi College offer diploma programmes in multimedia design, advertising design, mass communication, creative multimedia, graphic design, interior design, industrial design, video and animation, photography, performing art (theatre) and music.

Upon completion, the diploma can be articulated into Bachelor of Mass Communication or Bachelor of Multimedia of University of Southern Queensland.

The Colleges have set up a High Achiever Scholarship (HAS) fund for top scorers as well as for the underprivileged students who work hard in their studies.

Students who achieve straight ‘A’s in 10 subjects and above will be eligible to receive full scholarship for the entire duration of their studies at SEGi. Partial scholarships will also be granted to those who score 8 and 9 ‘A’s in their SPM exams. The College also announced rebate of RM500 for each ‘A’ one score in the SPM.

The SEGi Group of Colleges also more than 100 other programmes in the area of business and accountancy, engineering and information technology, education and social sciences, nursing, hotel management and American Degree Program.

SEGi College Malaysia, the new flagship campus at Kota Damansara is in the final stages of completion and would be operational by mid 2007. The campus has a capacity of 12,000 students and will redefine the meaning of SEGi’s complete learning experience. For studying at the Kota Damansara campus, students may enquire with SEGi Colleges if Kuala Lumpur, Petaling Jaya, Subang Jaya, Penang and Sarawak.

SEGi College will be having its Open Day on the 24th of March. To find out more about the programmes and scholarships available, call the colleges located at Subang Jaya (03-86001888), Kuala Lumpur (03-20702078), Petaling Jaya (03-78757118), Penang (04-2628127) and Sarawak (082-252566), email to askme@segi.edu.my or log on to www.segi.edu.my