 |
 |
Recognised as one of the top 3 universities for research funding in Scotland, the University of Abertay Dundee holds a powerful reputation for research and for delivering career-driven education, calling itself the "professional university to pursue a professional education." |
|
 |
| Our marketing and business programme offers a great opportunity to study areas of marketing specific to the marketing function within organisations (e.g. sales management), as well as the study of contemporary techniques in marketing practices such as direct and database marketing, and electronic marketing. |
|
| Course Summary |
| Collaborative Partners |
University of Abertay Dundee, UK |
| Awards |
Degree in BA (Hons) Marketing & Business by
University of Abertay Dundee, UK |
| Entry Requirements |
Foundation in Commerce / STPM / Pre-U / A-Level / UEC or equivalent. |
| Assessment |
Courseworks, Examinations and Project. * |
|
| |
* might be vary from each respective SEGi campuses. |
| |
| Year 1 Modules |
Year 2 Modules |
Year 3 Modules |
• Management Accounting
• Contemporary Business
• Principles & Practice of Marketing (Double Module)
• Marketing of Services
• Managerial Economics
• Intro to E-Business
• Electronic Marketing
|
• Marketing Planning Organisational & Control
• Relationship Marketing
• Advanced Business Law
• Strategy & Management
• Organisation & Transformation
• Sales Management
• Direct & Database Management
• Human Resource Management |
• Multinational Corporate
Strategy
• Marketing Research Study
(Double Module)
• Strategic Marketing
• Managing Strategic Change
• Performance Management
• Managing the International
Marketing Mix
• Strategic Management of IT |
|
